This blog post is about a spam technique whereby a page with zero authority can appear for a high volume search term by hijacking part of a brand’s local snippet. As far as I’m aware this hasn’t been written about before (edit: I was wrong). Check it out:
Clicking through gives us this:
And clicking again takes you to a wonderful website!
How Did This Happen?
The method is the same as for getting listings for a legitimate event (wow). I created a low quality orphan page (see above). In the page was valid event markup for “ohgmcon – I’m sorry” hosted at Deepcrawl: