This blog post is about a spam technique whereby a page with zero authority can appear for a high volume search term by hijacking part of a brand's local snippet.
This benefits no-one.
This post is the spiritual successor to How to Fetch and Render (almost) Any Site, a blog post I did not write but wish I had.
This is a rant about the industry that has kicked around in drafts for over a year. I hope there is something positive you can glean from it.
This post is a reworking of one of the sections of my presentation at ohgmcon4 on how to misuse the Chrome User Experience Report (CrUX) as plausible leverage to improve websites for users.
ohgmcon4 writeup, the presence of which which will hopefully shame me into posting more.