Event Spam SEO

This blog post is about a spam technique whereby a page with zero authority can appear for a high volume search term by hijacking part of a brand’s local snippet. As far as I’m aware this hasn’t been written about before (edit: I was wrong). Check it out:

Clicking through gives us this:

And clicking again takes you to a wonderful website!

That’s it.

If you want to replicate from outside the UK, try this (generated by the very usable valentin.app).

How Did This Happen?

The method is the same as for getting listings for a legitimate event (wow). I created a low quality orphan page (see above). In the page was valid event markup for “ohgmcon – I’m sorry” hosted at Deepcrawl: read more