Identify Which URLs in Your Sitemap Aren’t Indexed

This shouldn't be your first port of call for looking at indexation issues. Ideally, the site should have logically separated sitemaps to make any indexation problems easier to spot (e.g. is it product pages that are suffering, or the subcategory pages?). The URLs in the sitemap should all return a 200 result, and (nearly always) include only pages you want indexed (nothing blocked in robots, or with restrictive meta directives etc). If we have something more esoteric causing the issues, then this post might help. In webmaster tools we get this familiar report - Being from GOOG, it shows us how many URLs are indexed (and aren't indexed), but not which URLs are in the index. This is useful for diagnosing at a high level, but can be decidedly unhelpful when your house is largely in order. [...]

Is a scam?

Check out this review to discover the truth of's service, and avoid being scammed! See how compares to other services. It's common knowledge that scams and swindlers abound in this industry, so see below to discover the truth. It's probably not a scam. It's actually the website of the company that makes and sells Viagra to the great unwashed masses. Recently, Pfvizer have decided to sell viagra direct to the public in order to stop people buying not-viagra. PRO Not a Scam is totally legit. CON Potential embarrassment because they know you need Viagra and might tell people (small possibility) or publish your name on their twitter feed (also small possibility). There may be teething problems with the first orders. You can't buy Levitra [...]

Identifying Widget, Template and Embed Spam

I do quite a lot of link analysis, and I might be a bit late to the party with this one. My own approach to link analysis is stripping various link data sources down to the lowest common denominator and building up from there. In most cases, since I'm using Webmaster Tools data, so this means I'm starting from the links alone. This is a mistake. If you're agency side, or replacing the previous in-house manager you probably won't have a crystal clear picture of tactics used in the past. The problem (or future problem) in spotting potentially harmful implementations of tactics is that linkbuilders have become more conservative in their approach to anchor text, especially in large scale (widgets, embeds and templates) applications. I have to remind myself to look closely at those innocent [...]

On Not Blogging For Ages

Thankfully my blog doesn't display post dates, or get much traffic. This happens to most blogs as I understand it, the owner gets bored, or isn't really invested in a topic, and gives up. I'm not going to say "I've been really busy", partly because I don't think that's particuarly true, and partly because I know people who are far more busy who blog far more often. At work it's been a very busy three months, but not so busy at home. Things I can remember happening in SEO since I last posted: That penalty on that large flower site that people are talking about. I've got no opinion on it because I haven't done a deep dive on it. There was a fresh batch of link warnings afterwards, probably 'shock and awe'. 301 redirects probably pass as much value as regular links, rather than a tiny [...]’s Spammy Link Profile

According to, is linked to with 93 varieties of anchor text containing  "Louis".  This is the "Louis" of "Louis Vuitton". They've also got links with anchor text for: Beats by Dr. Dre Cialis Burberry viagra Mulberry Chanel and more [...] I put this list together based on spam this blog gets. If I've been spammed with it, Ahrefs probably have anchor text for it. From blog comments. So are these the people spamming our blogs? Don't Ahrefs know that their on page optimisation is terrible for these keywords? Obviously they aren't the ones spamming this here. And what's happening isn't a case of our darling negative SEO, or someone's test. It's human/machine error. Think about it a second. Lots of websites have links pointed at them that were never [...]