Contrarian idiocy about how you might allow and XML Sitemap to be discoverable for search engines, but not competitors.
Zero Cumulative Layout Shift, Please Improve Cumulative Layout Shift
A post about that time a client had poor CLS according to Google Tooling, yet scored 0 on all example URLs.
Search Console Crawl Stats URL Parameters
Enumerating URL parameters in Search Console to find stuff
Breaking The Head To Learn Something (Maybe)
A short post about something I hadn't considered before.
Product Review Snippets Not Working
A walkthrough diagnosing a small rich snippets issue.
How To Increase Time to First Byte
A post where I talk about what happens when you arbitrarily increase your website's TTFB