Ahrefs.com’s Spammy Link Profile

According to Ahrefs.com, Ahrefs.com is linked to with 93 varieties of anchor text containing  “Louis”.  This is the “Louis” of “Louis Vuitton”. They’ve also got links with anchor text for:

  • Beats by Dr. Dre
  • Cialis
  • Burberry
  • viagra
  • Mulberry
  • Chanel
  • and more […]

I put this list together based on spam this blog gets. If I’ve been spammed with it, Ahrefs probably have anchor text for it. From blog comments. So are these the people spamming our blogs? Don’t Ahrefs know that their on page optimisation is terrible for these keywords? read more

Backlink Analysis (Just Got Harder)

I thought this up this morning. Please don’t do this. The Disavow links tool is very interesting; some are planning to use it to game ranking–>penalty–>recovery cycles. I’ve had another idea.

It’s Like (Not Provided), Only Again

Once you have disavowed, your backlink data has effectively been (not provided)’d; it’s a lot less useful than it used to be. Linkscape and Majestic crawlers will not be able to differentiate between vanilla links and disavowed ones. You might have had similar thoughts regarding other agencies; how are we going to know which links the people before us have disavowed? Can you imagine what a mess these profiles are going to look like 3 agencies later? Another interesting side effect of the tool is that less crap will be cleaned off the internet (and stay in the link profiles). read more

2 Tips to Make Your Life Marginally Better

Are you tired of your life not being marginally better? Feeling down because these 2 tips have been out of your reach for so long? Annoyed by this string of sentences that serve no useful function? Read tips have better life.


Text-Link is a Firefox extension that should be part of all browser functionality. With this extension you can double click on a non-hyperlinked website mention in text. I get actively angry when I use someone elses browser and they don’t have this installed (because I am an unreasonable person). Install it and test it out on these links: read more

Intentions and Permissibility


This paper examines a number of issues arising from an analysis of the relationship between intentions and permissibility. This analysis is developed in response to the straw man position, ‘IIP’[1]; that the content of the intentions held by an agent in performing some act are irrelevant in determining the moral permissibility of that act. This is done intentionally as assurance that IIP is not confused for my own position.

The crux of this paper has its origins in my resistance to accept double effect reasoning as I understood it and the work of both Tim Scanlon and Judith Thomson on the matter. Examples regarding double effect reasoning, in cases such as euthanasia, can often tend towards unappealing results. You want voluntary euthanasia. Under most versions of the Doctrine of Double Effect, someone who intends to relieve your pain, foreseeing your death may permissibly euthanize you. However, someone who intends your death, though foreseeing this will relieve your pain may not permissibly euthanize you. That the permissibility is hinged on the agent’s intentions rather than, more plausibly, the subject’s consent, is dissatisfying. My aim, then, is to discover whether there is a method of cashing out the relationship between intentions and permissibility, specifically examining whether this relationship is less comprehensive or encompassing than traditionally thought. To do this, I will begin by offering some motivation for the initially implausible view that intentions serve no role in determining the permissibility of an act, and work up by providing plausible exceptions to such a position. Throughout I work under the assumption that permissibility is a binary term[2], insofar as an act is either morally prohibited or it is not. For this reason, positive moral duties or requirements are usually categorised as ‘at least permissible’. read more

Don’t Disavow (Too Late Now)

Whether the Google Disavow Links tool is a good or a bad thing, it doesn’t matter.  There will be a enough published recoveries to get penalized webmasters salivating. Tin Foil Hat Time

Machine Learning

reCaptcha, as I understand it, is an exercise in machine learning. The machine uses image recognition to assign a confidence value to some image (in this case text). reCaptcha then uses humans to improve the algorithm, by having them enter the images of text as they read them. Typically this will be the same, or similar to, what the machine thinks. This data is then fed back into the OCR program. read more

Code Year by Christmas

There’s a fair amount of talk in the industry on whether you should learn to code. A debate, even. I won’t make too much out of it since the answer seems fairly obvious. Knowing a programming language is obviously good, but it may not be the best use of your time. It’s also neither necessary nor sufficient to be a good linkbuilder. It’s seemingly in the the nice to have category – like being a decent designer.

My own thoughts are as follows: I’ve made an inconsistent effort in the past and it’s paid off. It’s been worth it. The plan is now to make a concentrated, sustained effort and see if that pays off. Remembering that a year ago I didn’t even know html it’s quite interesting what you can assimilate just by working in the right environment. Everything I’ve learned in this area has made my work life easier. Since I spend a large chunk of my waking life at work, it would seem to be in my interests to do what I can to be more productive. If you think it’ll make your working life easier; learning more shouldn’t need too much agonizing over. read more