Podcasts have recently become fashionable among influencers as a way to share their thoughts and opinions with their supporters, and their audio nature makes them easy for listeners to consume on transport and as they are going about their day. If you want to become a podcast influencer, there are many ways that you can monetize and grow your podcast.
Selling advertisement space to brands and small businesses is a great way of monetizing and growing your podcast. Podcast adverts are displayed in the banner during the podcast, and each listener will be able to view these when they listen to the podcast. This is an especially profitable venture for influencers as most brands pay for ad space on a pay-per-click basis, so the extensive number of visitors to your podcast will increase the number of people likely to click on the advert, and so the amount of money that you are likely to make. To attract advertisers to your podcast, you should look at companies which sell products related to the content of your podcast or that have a similar audience, as these individuals are more likely to be tempted by your advertising. As well as podcast advertising, there are many other ways through which you can be an influencer to make a profit online, such as becoming a brand ambassador and appearing at events.
Get Good Sponsors
Sponsorships work in much the same way as advertisements on your podcast. However, finding a sponsorship is a much more direct way of connecting your audience with a particular product or brand. During a sponsorship, brands will pay you to advertise their product on your podcast, such as through a review or product placement. Companies will benefit from this as their product will be affiliated with your personal brand, which will tempt more people to buy it by showing it to be of value.
Build Your Audience
Building your audience will mean that you are able to ‘influence’ more people, and it is vital that you have a big audience for schemes such as brand awareness. You can grow your audience by inviting guests onto your podcast that have their own followings, attending public events, and sharing your channel widely on social media where you can raise awareness of it. You may also want to find subject-specific groups and forums on which to advertise as this will attract your target audience more directly.
Create a Unique Voice
Your audience as an influencer will also grow if you have a unique voice that allows you to stand out from the rest of the podcasts available. To do this, you should think about the tone of your podcast, e.g. friendly, sarcastic, and the topics that you will be talking about, such as books. When thinking of these, you should try to find a niche or a different angle that has not been done often or before, as this will make people instantly interested in your podcast and voice.